Experts in CRM
Digital processes
Operational efficiency

Optimization, automation, and clarity for your business.

We implement a system to manage customers, sales, and service in one place. We adapt it to how your team actually works—with clear processes, reliable data, and a simple experience.

Floware services

End-to-end CRM services, from strategy to daily operations.

We ensure your CRM is aligned with your business: processes, data, users, and technology working in the same direction.

CRM
End-to-end CRM services

From assessment to go-live: functional design, configuration, testing, training, and post-launch support.

Transformation
Digital transformation

We automate key processes, connect digital channels, and organize information to improve the customer experience.

Processes
Customer journeys & workflows

We design end-to-end journeys and workflows for sales, service, and other areas, with clear steps and defined owners.

Reporting
Metrics, dashboards & tracking

We configure KPIs and dashboards to monitor progress, bottlenecks, and results in real time.

Why Floware

A CRM implementation consultancy with deep expertise.

We combine experience in complex projects with a collaborative approach, focused on simple decisions and measurable results.

CRM expertise

Over 10 years working on CRM projects and commercial processes across industries.

Structured implementations

We prioritize standard CRM capabilities, customizing only when it adds real value.

Business-first approach

We start with business goals—not the tool. The CRM adapts to how you work.

End-to-end support

From strategy definition to operational support and continuous improvement.

Integration with your ecosystem

We integrate your CRM with ERP, marketing tools, and channels to avoid data silos.

Clear communication

Plain language about options, constraints, and risks—shared business/IT decisions.

Digital transformation

From scattered touchpoints to connected digital experiences.

We focus on three areas: digital channels, process automation, and customer data. CRM is the backbone that connects everything.

Digital interaction platforms

We streamline how your business communicates via email, web, social media, and more.

  • Design of contact and follow-up journeys.
  • Definition of data capture points across channels.
  • Synchronization of interactions with the CRM.

Process automation

We automate internal tasks so your team can focus on higher-value work.

  • Approval and handoff workflows.
  • Alerts, reminders, and automated tasks.
  • Rules to ensure data quality.

Data integration & governance

We unify customer information so it’s reliable and easy to use for reporting and decisions.

  • Integration with existing systems.
  • Sources of truth and quality criteria.
  • Business-aligned data models.
What is a CRM

A system to organize customers, sales, and service.

CRM stands for Customer Relationship Management: it centralizes information, organizes team work, and measures results in one place.

What it’s for
From scattered data to a clear process.

A CRM helps you avoid losing opportunities, organize follow-ups, and gain visibility into what’s happening in sales and service.

  • Manage opportunities and stages of the sales process.
  • Log interactions and team tasks.
  • Organize service cases, SLAs, and priorities.
  • Centralize customer and account information.
What you’ll see
Pipeline
Opportunities by stage and probability.
SLA
Response times and compliance.
Activity
Tasks, calls, and team follow-up.
Results
Progress, conversions, and key metrics.
About Floware

CRM consulting focused on processes and people.

Floware is built on experience in CRM projects, digital transformation, and process automation. Our focus is helping the tool fit the real work of your team.

We get involved in understanding how information flows within your company, what each area needs, and where friction exists between business and systems.

We work with an end-to-end view: processes, data, people, and technology. We prefer simple solutions your team can sustain over time.
  • 10+ years of experience in software and CRM projects.
  • Focused on functional analysis, commercial processes, and automation.
  • Experience across projects of different sizes and industries.
  • Close collaboration with business teams and IT.

Want to redesign your CRM or implement a new one?

Tell us where you are today and what you’d like to improve. We’ll schedule a first call to see how we can help.

Review your current CRM First CRM implementation Digital transformation

Prefer email? Write us at contact@flowaretech.com.

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